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12 November 2015

Comments

The Fortune argument that the game has not translated into more eyeballs watching the game on television sort of ignores the fact that there really is no rugby to watch on what would be considered mainstream TV. Only TWO WC matches were on broadcast TV in the just completed tournament and these matches were not supported with any marketing effort at all. Sort of hard to build an audience when nothing is being offered.

With regards to the professional league I still believe we are a good 5 years away from this being modestly successful from a commercial point of view - under the best of circumstances.

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