The Super League's Utah expansion breaks new ground by embracing a business-minded franchise.
Because a local real estate entrepreneur sees commercial opportunity, the Utah Warriors are to become the first team to join America's preeminent senior competition without having played a single game. Past expansion has turned more on technical merit and related operating criteria.
After rugby yielded to professionalism in 1995, the 14-year-old league was founded by 14 of the country's leading clubs in burst of enthusiasm for commercialization. But aside from USA 7s parent company American International Media, the game has not attracted outside investors, and RSL outfits have generally depended on well-heeled backers or the players themselves.
''This could be a mold for future expansion,' RSL president Sean Kelly said in an email.
In recent years, the Super League has been contracting as stalwarts such as Belmont Shore and OMBAC have concluded the nationwide competition costs too much. These exits underline that no new money has come into the game, whether from investors or sponsors.
Yet RSL has now succeeded where the North American 4 failed, almost by sheer persistence. The International Rugby Board-managed tournament explicitly aimed to win commercial backing, but has been overhauled several times and was last staged in Argentina.
The Warriors' unorthdox entry has created some anguish, not least in the Denver area, where the municipally run Glendale club has asserted the Barbarians, a rival Denver side, has acted to block its own admission application for fear of losing players. A Barbarians representative told Rugby Magazine the club is primarily concerned with the prospect of two teams in small market.
Warriors managing director Sean Whalen expects 'nearly all' of the team's 30-35 man roster to be players from Utah clubs -- the better to attract local supporters. The players will be unpaid, he added in an interview.
Utah's technical merits, which have been evident at the high school and college levels, figure to be evident soon enough.
The Warriors intend to play their home games in Salt Lake City's Rio Tinto Stadium, a 20,000-seat facility, joining the Barbarians in utilizing a Major League Soccer facility. Rio Tinto staged the successful 2010 high school championships -- which featured a local final -- but was less effective as a venue for the 2008 Uruguay international.
Local organizers have already been trumpeting a March 2011 clash between Brigham Young and the University of Utah, two entrants in the new College Premier League. The 2011 Super League schedule could be released as soon as next week, according to league officials.
Related:
On the rise of Utah
Belmont's RSL exit an economics lesson